Xilica®, a global leader in digital signal processing technology for AV/IT, will provide a “Five-Year Limited Warranty” covering most eligible, Xilica-branded products shipping on or after July 1, 2020.

The modular nature of Xilica digital signal processing (DSP) solutions means that the warranty will also cover new expansion modules, field-swappable cards, and other devices that expand a previously-purchased DSP’s capabilities.

The new limited warranty aligns with changing customer habits and requirements that relate to both system scalability, and the increased integration of digital signal processing within modern AV/IT networks.

“Xilica customers place their trust in the Xilica brand based on its proven track record of reliability and success,” said Donny Chow, CEO for Xilica. “By extending its three-year limited warranty to five years, Xilica underscores its unwavering commitment to delivering quality, value, and reliability to our global base of partners and end customers.”

The warranty, which is limited to Xilica solutions sold by Xilica Authorized Partners, including authorized dealers, distributors and strategic resellers, ensures quick replacement to address system failures. Xilica will overnight replacement products to U.S customers to minimize downtime during repairs. Outside the U.S., customers will receive prompt attention from any of Xilica’s 75+ global service centers, which are staffed with Xilica Certified™ technicians. With their shared commitment to providing a quality customer experience, Xilica’s global service partners will expedite equipment swaps and backups from their inventories to ensure customer satisfaction.

Chow notes that many of Xilica’s competitors cap their warranties at just one, two, or three years. “We at Xilica are confident about the quality, durability, and robustness of our DSP product portfolio, and we guarantee exceptional performance through one of the best DSP manufacturer warranties in the business,” he said. “Should you have a problem with a Xilica product, rest assured that we will promptly make it right, regardless of your location.”

Xilica®, a global leader in digital signal processing technology for AV and installed sound, has appointed Techni+Contact Canada as its distribution partner for the Canadian market.

Headquartered in Montreal with multiple Canadian offices, Techni+Contact has served Canada’s professional AV business community for more than 40 years. The company has built a strong reputation as a value-added reseller for manufacturers, and a trusted provider of customized AV over IP solutions backed by personalized service and dedicated support.

Xilica joins an impressive range of Techni+Contact-represented brands, including AMX, Ecler, Utelogy, Spinetix and WolfVision. The addition of Xilica’s modular DSP solutions strengthens Techni+Contact’s value proposition as a supplier of complete conferencing solutions for key business verticals. Techni-Contact works closely with a growing network of Canadian AV dealers, resellers, systems integrators, AV project consultants, and installers, and performs particularly strongly in corporate, education and government projects. The company expects to see growing interest from live event venues seeking large-format systems, as well as hospitality businesses seeking flexible installed solutions for restaurants and bars.

“Xilica is the first professional DSP manufacturer in the Techni-Contact portfolio, and fills an important gap in our product line,” said Julie Legault, President of Techni+Contact.  “Xilica is aligned with our core verticals, and will help us propose and configure fully integrated solutions that are more competitive and on target with what our customers seek. Their clever, compact, and modular designs are an especially strong fit for the AV over IP ecosystem, while providing end users with the freedom of complete AV device control across the network,” Legault added.

Legault adds that Xilica’s assorted modules, field-swappable cards, and expansion devices remove the need to invest in large stockpiles of inventory for various products. “Depending on the cards we mix within a Xilica DSP, we can quickly configure whatever functionality our customers need,” she said. “This results in operational efficiency that saves us money, inventory, and warehouse costs, and makes the entire value chain work better for our customers.”

Techni+Contact will be aggressive and proactive in its market outreach to raise brand awareness and visibility of Xilica’s high-quality products, according to Legault. She also looks forward to contributing to online Xilica Certified™ training events and webinars in the near future, and expects to host Xilica brand launch events – as well as in-person Xilica Preferred™ advanced training events – after the COVID-19 pandemic passes. Xilica Certified™ and Xilica Preferred™ events are the two tracks associated with Xilica’s recently-announced Xilica Genius Global Training Program.

“Techni+Contact is a well-respected organization that is laser-focused on our core verticals, and equipped with the specialism and expertise that our shared customers demand,” said Mark Ullrich, Sr. Manager, Application Sales for Xilica. “With multiple locations throughout Canada, advanced logistics facilities and an ability to consistently stock Xilica products with quick delivery, we are very fortunate to have Techni+Contact join our global partner network. We look forward to working closely with a highly talented and dedicated team that is uniquely qualified to represent our growing brand in Canada.”

 

Xilica®, a global leader in digital signal processing technology for AV and installed sound, has appointed Venuetech as its new distributor for the GCC.

Based in Dubai with an experience center in Riyadh and staff in Kuwait and Egypt, Venuetech will work closely with Xilica to raise brand awareness with AV consultants, systems integrators and IT engineers that specify, install and manage AV systems.

Venuetech’s strengths cross a diverse mix of business and technical skillsets, with a strong team of professionals to address sales and business development, systems design, local service and repairs, training and certification, marketing, and post-sales support. Their full-service approach, and ability to offer turnkey AV solutions for all verticals, is a proven success for the many brands they represent including Atlona, Barco, Sennheiser and Televic.

“We continue to see rapidly evolving business opportunities in MENA across most AV verticals, and almost every project requires a professional DSP,” said Ismat Assafiri, Audio Specialist, Venuetech. “Xilica separates itself from other DSP manufacturers with truly modular, plug-and-play designs that can support projects of any size, and they deliver the future-thinking technology that will become integral as our industry moves towards greater AV/IT convergence. These combined strengths, along with an open software architecture, better position Venuetech as a full-service provider for the larger corporate, government and public-facing AV projects we see in the MENA region.”

Assafiri sees strong upcoming opportunity to use Xilica DSPs with the Sennheiser TeamConnect Ceiling 2 beamforming microphone, which will help end businesses produce high-quality sound for online meetings.

“Xilica’s pricing structure is enterprise-ready, and highly competitive compared to many incumbent DSP brands,” said Assafiri. “That opens us to a large number of new business opportunities for professional conferencing solutions in the age of social distancing. We will also have a robust message around complete solutions for meeting spaces as enterprises resume normal business operations.”

Venuetech anticipates working closely with Xilica on various training and education initiatives for dealers, designers and systems integrators. In addition to offering online trainings and webinars in the near future, Venuetech will collaborate with Xilica for a comprehensive go-to-market program on the ground.

Xilica®, a global leader in digital signal processing technology for AV and installed sound, announces a new branded, incentive-laden educational experience built to engage and excite integrators worldwide.

Launching now, the Xilica Genius training program will offer two levels of multi-lingual training online and onsite, with valuable business and certification incentives for participants.

The Xilica Genius program is primarily targeted at systems integrators worldwide, alongside distributors and key specifiers. Xilica Genius will deliver a unified training experience to all participants, with a core focus on strengthening technical competency around Xilica’s award-winning DSP product range, control options and I/O endpoints. Participants can also access advanced resources, preferential pricing and exclusive event invitations.

Accreditation opportunities are available in two certifications, with the completion of each tier demonstrating higher competency levels, and a greater advantage in specifying and winning projects with Xilica systems:

  • Xilica Certified: A base level certification covering DSP basics, platform knowledge and design functionality including Xilica HearClear Acoustic Echo Cancellation, UCI design, third-party control configuration, and product choice.
  • Xilica Preferred™: An advanced program available to holders of Xilica Certified™ status, and only available through in-person classes, this level of recognition adds Lua scripting, integrated control, SONIA™ 96kHz sampling and complex application design. 

Xilica Certified™ education is available through the online Genius Learning platform. The Xilica Certified program includes 19 on-demand modules that include video-based instruction options, with testing at the conclusion of each section.

Each Xilica Certified™ professional qualifies for four CTS RUs through the AVIXA Certified Technology Specialist program, as well as six BICSI Continuing Education Credits for professionals in the Information and Communications Technology (ICT) community. More details on the Xilica Certified™, including registration and a Course Content overview, are accessible here.

Meanwhile, in-person training events for Xilica Preferred™ education are typically offered in groups at Xilica regional sales offices, partner facilities, or hotels — and will begin later in 2020, when Xilica hopes the current global pandemic has passed.

Joe Orlando, Product Manager for Systems, at Xilica, adds that the program will help integrators and consultants deliver deeper, more complex systems with greater ease.

“As the industry delves deeper into our product range and explores the unique benefits of modular digital signal processors, and the associated cost benefits, we know the flexibility, sophistication and creativity of AV systems design will increase,” said Orlando. “We look forward to showing integrators, consultants and end-users the boundless possibilities with our product range, and how we make integrators’ lives easier with a single source for programming, system configuration, documentation and control.”

Xilica®, a global leader in digital signal processing technology for AV and installed sound, has hired Mark Ullrich as Senior Manager, Application Sales, and promoted Joe Orlando to Product Manager, Systems, effective immediately.

Based in Bend, Oregon, Ullrich will lead application support and major project sales for dealers, distributors, and systems integrators in the U.S., Canada, and select global territories.

Ullrich is a renowned expert on DSP technology and solutions, with nearly 20 years of cumulative experience in the pro audio and commercial AV markets. Ullrich has amassed technical and marketing expertise specifically throughout his career, with experience ranging across application and technical product support, international sales and distribution management, and cultivating partner relationships.

He spent a decade at Symetrix, where he acted in technical sales engineering roles before being appointed as the firm’s international sales manager, responsible for all sales outside the United States.

“There’s a certain sense of fulfilment and excitement that comes with working for a young, growing tech company like Xilica where every decision is important, and the effects can be readily felt,” said Ullrich. “Therefore, my biggest goal is to recognize and prioritize those unique initiatives—such as new product development, partners, and projects—that can have the greatest and most beneficial impact. The experience I’ve gained over two decades, along with my personal interest in this field, align perfectly with Xilica’s goals and initiatives.”

Additionally, to spearhead its product line management within the integrated systems market, Xilica has promoted Joe Orlando, an experienced former integrator with over 30 years’ experience in the AV industry, to the role of Product Manager, Systems. In his new capacity, Orlando will lead the global development, innovation and strategic alliance functions of the Xilica product portfolio to drive greater growth within enterprise applications, including the corporate and conferencing markets. He will additionally have responsibility for Xilica’s new Genius training program, both in-person and on-demand.

“We have some exceptional products at Xilica that are really well suited to enterprise applications, utilising existing IT infrastructure and technologies to deliver an integrated AV ecosystem,” stated Orlando. “I’m looking forward to helping the business further drive innovation and build relationships with key strategic partners that can help us make an integrator’s life easier and simpler, whilst continuing to provide their customers with products of the highest quality.”

Xilica®, a global leader in digital signal processing technology for AV, IT and installed sound, continues to add proven talent to its global channel partner network with the appointment of Quantum Sales and Technology as Manufacturer’s Representative for Arizona, Hawaii, southern California and southern Nevada.

The partnership raises visibility of Xilica’s broad range of digital signal processors, control and networked AV tools throughout the region, and enables Quantum to supply complete high-end audio-visual solutions to systems integrators serving corporations, convention centers, national restaurant chains, and other enterprise-level end users.

Quantum represents several of the AV and pro audio industry’s most recognized brands, including Sennheiser, Neumann, Roland, Lowell, and Tascam. While Quantum has offered DSPs before, it lacked solutions that could flexibly serve a broader base of installed AV projects.

“Xilica offers a DSP range that helps us serve the AV/IT enterprise segments,” said Omar Arnold, principal of Quantum. “This effectively positions Quantum for project wins with installers focused on business integration. We’re no longer number 10 in conversations about larger scale jobs; we have been moved to the front of the line, and it’s a great place to be.”

In business for nearly two decades, Quantum differentiates itself from competitors through its focus on complete solutions and customer service versus simple box sales. As Arnold explains, the Quantum team emphasizes education and promotion on its entire product line, and focuses on interoperable solutions between its vendors. He is especially excited about pairing Xilica Solaro Series DSPs with Sennheiser’s TeamConnect Ceiling 2 beamforming microphone, which ensures that end users maintain pristine, high-quality sound for online meetings.

“The strengths that Xilica has when paired with our other vendors opens up a world of opportunities for Quantum, especially in corporate AV, hospitality, and education,” said Arnold. “In general, Xilica adds value to our high-end audio message, as their DSPs are among the few to support full 24-bit 96kHz audio. Our customers get much higher audio fidelity and improved dynamic range, along with Dante interoperability. This means we also have a solution for large restaurant chains and hospitality environments that want excellent audio quality and flexible IP networking.”

Quantum anticipates developing training and education initiatives around Xilica products both in person and online. Quantum currently offers about six webinars a month for dealers and integrators. In addition to Xilica’s DSP range, Arnold looks forward to communicating the value proposition behind Xilica Designer software, which offers integrators a drag-and-drop, universal platform for AV project design and management.

Xilica®, a global leader in digital signal processing technology for AV and installed sound, announces the release of Xilica Designer 4.0 Software, a flexible, universal, drag-and-drop platform that simplifies the design, configuration and integration of Xilica DSPs and third-party AV systems.

As with previous generations, Xilica Designer 4.0 software offering integrators a single, centralized platform for project design and management. Xilica Designer software provides optimized configuration of Xilica Solaro DSPs, as well as Xilica’s XWP networked wall controls, XTouch screens, and I/O expansion devices. It also handles configuration and management of any networked Dante device, and delivers comprehensive third-party control integration.

Xilica Designer 4.0 offers AV integrators more freedom to customize designs through Lua programming, a fast and powerful scripting language embedded within the software. “With Lua scripting, users can program modules to flexibly control the equipment without limitations,” said Eddie Tam, director of engineering at Xilica. “That opens up new avenues for integrators to design complete AV systems with greater flexibility.”

Other Xilica Designer 4.0 software enhancements include an improved DSP schematic design that expands support for drawing elements. New capabilities include native insertion of comments and labels, resulting in clean schematics that are easy to read. Xilica engineers have also accelerated device boot-up times by 30 percent through updated firmware.

The new software release retains Xilica Designer’s drag-and-drop functionality, which simplifies how users incorporate popular AV products and models into their designs. Xilica’s intuitive functionality eliminates the need to flip between numerous menus or re-input product codes. Users may also drag and drop any or all available control program settings for devices into Xilica Designer, simplifying control of devices such as projectors, screens, and lighting systems.

“System integrators have enough to manage, and the last thing they need is to experience difficulty in using design software,” said Joe Orlando, Product Manager — Systems, at Xilica, “Xilica Designer Software is user-friendly with a quick learning curve, and naturally fits into the integrator’s design workflow rather than forcing them to work in certain ways.”

Xilica Designer 4.0 also takes project management into account. In the interest of keeping all project stakeholders on the same page, the software automatically generates crucial documentation, such as CAD drawing files and bills of materials. “Integrators can send these documents directly to purchasing departments,” said Orlando. “It is just another way that Xilica Designer simplifies the integrator’s life from start to finish.”

Xilica®, a global leader in digital signal processing technology for AV and installed sound, has announced a partnership with leading AV software provider, XTEN-AV.

With a focus on automation & seamless information flow on the platform, this collaboration with Xilica empowers XTEN-AV to leverage the brand’s supremacy over DSPs and other products, including advanced specification, configuration and programming information on Xilica products from within the software. Additionally, the partnership increases Xilica’s market visibility in the competitive commercial AV integration landscape.

“This is an exciting alliance for us and will help us strengthen our automation efficacies. At XTEN-AV, we pride ourselves at providing our users with the most accurate and streamlined data, ensuring design & document generation at the click-of-a-button according to their requirements. This collaboration enables us to leverage Xilica’s comprehensive product lists and provide a quick & seamless experience to our users,” said Vibhav Singh & Sahil Dhingra, co-founders, XTEN-AV. “With incessant feedback and subsequent enhancements, we have managed to bring a higher efficiency to the industry, as purported by multiple manufacturers. This further validates our stance that capable software will bring tangible changes in the AV space.”

“We’re delighted to partner with XTEN-AV and their future-thinking CRM and design automation product to provide our dealers with an even easier way to include Xilica in their projects,” commented Joe Orlando, Product Manager, Xilica. “With easy access to our product specifications right inside the software, and step-by-step model selection filters, we’re confident that XTEN-AV will help recommend the optimum Solaro Series DSP, with the appropriate control and command solution for any application.”

www.xtenav.com

Xilica®, a global leader in digital signal processing technology for AV and installed sound, has celebrated top performing partners in EMEA and APAC at the Xilica Partner Awards 2020, held during the Integrated Systems Europe show earlier this month.

Assembling from various corners of the world, distributors at the champagne breakfast event had an excellent chance to network with technology leaders, senior managers and fellow partners, sharing in their successes and the continued growth of the AV industry’s leading specialist DSP brand.

This year’s awards were presented by Donny Chow, global managing director of Xilica, and the winners’ regional sales managers. In Europe, Garrett Audiovisuais won Best Sales Performance, helped not least by its commitment to showcasing Xilica in large, prestigious installations across its native Portugal, such as JNCQUOI, Lisbon’s flagship luxury department store. Atempo, the leading force in AV distribution in the Turkish market, won Xilica’s Distributor of the Year award, recognizing their consistent efforts in brand building and education.

Meanwhile in the MEA region, Tech Top, Israel’s largest distributor of professional audio products was named as ‘Most Improved Territory’ winner, following a spew of successful integrations using Xilica’s next-generation Solaro Series. In Asia-Pacific, the team at Amber Technology was recognized for their efforts to grow Xilica’s presence in the ANZ region with the overall Best Sales Performance award.

“We’re delighted to recognize our partners for their continued dedication to the Xilica brand,” commented Henk Boonstra, general manager Europe, at Xilica. “All of the winners contributed enormously to our success over the past financial year, and it’s appropriate that we thank and appreciate their effort to deliver next-generation, ultra-modular DSP technology into the hands of integrators around the globe.”

Xilica®, a global leader in digital signal processing technology for AV and installed sound, has today announced the appointment of Sennheiser India, the local subsidiary of Sennheiser electronic GmbH & Co. KG, as its distributor for the Republic of India effective December 11, 2019.

Based in Gurugram, Haryana, Sennheiser India is one of the country’s largest sales, service and support firms operating with the professional AV, live sound, business communications and aviation markets. It will sell, stock and support the full range of Xilica-branded DSP solutions including the award-winning Solaro Series for fixed installation and the definitive X2 Series for live sound, alongside the XTouch and XWP peripheral product lines.

Managing a sizable network of leading channel partners across its distinct markets, Sennheiser India will offer Xilica products to qualifying dealers across all Indian states, backed by both the local support of the distributor and Xilica’s regionally-dispersed global support teams. As infrastructure development projects continue to grow in the Indian market, alongside increasing technological advancement, Xilica and Sennheiser India welcome this new, striking collaboration to better serve their joint customers operating in professional audio and integrated systems with advanced, cost-effective DSP products that fit the business needs of today’s integrator.

“We’re delighted to welcome Sennheiser India to our fast-growing global distribution network,” stated Barry Steinburg, Regional Sales Manager, Xilica. “As we continue to move into new markets and grow our presence in existing territories, we’re fueled by the continued success of and demand for Xilica’s next-generation Solaro & X2 DSP solutions. Integrators across India have already found incredible results with our cost-effective, all-modular DSP range and now, buoyed by the outstanding network, capabilities and sophistication of the Sennheiser India team, we’re excited to be offering the best possible experience to our customers locally.”

www.sennheiserindia.com