Xilica Appoints Avant Garde to Distribute in UAE, Oman

Xilica®, a global leader in digital signal processing technology for audio and AV applications, has announced the appointment of Abu Dhabi, UAE-based Avant Garde AV as its distribution partner for the United Arab Emirates and Sultanate of Oman.

Led by industry veterans Daniel Ball and Hassan Alwan, Avant Garde is an importer of professional audio brands including Pioneer Pro Audio, Linear Research, and Monacor, with a focus on the UAE & Oman’s ever-growing hospitality, food & beverage and retail industries.

Dedicated to applications and environments that truly value sonic quality, Avant Garde and its subsidiary, Levels AV, have completed successful installations at venues including Dubai social hotspot La Petite Maison, Salt Bae’s famed Nusr-et, prime Mexican brand Loca, and the luxurious Yas Beach. Supplying integrators across the two countries, Avant Garde’s combines Daniel Ball’s enviable experience in AV distribution with Hassan Alwan’s business management expertise, to drive Xilica products into the hands of key specifiers and integrators desiring modular, cost-effective DSP solutions. Having worked as an authorized Xilica dealer since 2017, Avant Grade has a strong knowledge of the Xilica product line, including the award-winning Solaro Series DSPs, XTouch control surfaces, XIO input/output expanders, and X2 DSP. 

“We’re very pleased to welcome Avant Garde as a Xilica partner,” commented Brooke Sutton, Regional Sales Manager, Middle East & Africa at Xilica. “With its forthcoming Xilica training event in Dubai, Avant Garde are off to a flying start; and as we continue to grow market share in the MEA region we are excited by the additional experience Avant Garde’s team will bring to the GCC. We are looking forward to a long and successful collaboration.”

Xilica will support the new distribution partner with advanced resources, a dedicated helpline for customers in the MEA region, training events and product demonstrations.