Xilica®, a global leader in digital signal processing technology for AV and installed sound, has confirmed the distribution rights for its products will migrate from Hills Limited to Amber Technology for the Australia & New Zealand market, coinciding with Hills’ decision to relinquish its AV business.
Hills has agreed to a transaction with Amber Technology which sees the majority of existing AV staff migrate to Amber, bringing with them exceptional competency, skill and knowledge surrounding the Xilica product portfolio.
Amber Technology, based in New South Wales, Australia, is one of the country’s largest value-added distributors of AV, broadcast and recording products operating continuously since 1987. Like Hills, Amber is ASX-listed and maintains a sizable stockholding alongside dedicated technical support and service teams. The firm has offices in all major state capitals, alongside a New Zealand office in Glenfield, Auckland. Xilica joins fellow AV industry brands including Avid, Digital Projection, Grass Valley, Mackie, Optoma, and Tannoy.
“Since joining with Hills, we’ve seen incredible growth from its skilled AV team,” commented Barry Steinburg, Regional Sales Manager, Xilica. “As that same team moves over to Amber, we’re delighted to reaffirm our belief and commitment to them as our preferred partner to deliver award-winning, ultra-modular DSP technology right into the heart of the ANZ region. We wish them and our joint customers a very smooth transition, and we’ll be ready to support them with the tools and resources they need at this important time.”
Amber Technology will maintain a stockholding level as appropriate, and take over from Hills for technical support of Hills-sold Xilica products once the parties’ transaction is finalized. Customers may also continue to contact Xilica Technical Services directly for escalated service issues. For concerns or questions about this transition, we invite customers to contact Xilica Dealer Services or their contact at Amber Technology who will be happy to assist.