Xilica®, a global leader in digital signal processing technology for AV and installed sound, has appointed Venuetech as its new distributor for the GCC.
Based in Dubai with an experience center in Riyadh and staff in Kuwait and Egypt, Venuetech will work closely with Xilica to raise brand awareness with AV consultants, systems integrators and IT engineers that specify, install and manage AV systems.
Venuetech’s strengths cross a diverse mix of business and technical skillsets, with a strong team of professionals to address sales and business development, systems design, local service and repairs, training and certification, marketing, and post-sales support. Their full-service approach, and ability to offer turnkey AV solutions for all verticals, is a proven success for the many brands they represent including Atlona, Barco, Sennheiser and Televic.
“We continue to see rapidly evolving business opportunities in MENA across most AV verticals, and almost every project requires a professional DSP,” said Ismat Assafiri, Audio Specialist, Venuetech. “Xilica separates itself from other DSP manufacturers with truly modular, plug-and-play designs that can support projects of any size, and they deliver the future-thinking technology that will become integral as our industry moves towards greater AV/IT convergence. These combined strengths, along with an open software architecture, better position Venuetech as a full-service provider for the larger corporate, government and public-facing AV projects we see in the MENA region.”
Assafiri sees strong upcoming opportunity to use Xilica DSPs with the Sennheiser TeamConnect Ceiling 2 beamforming microphone, which will help end businesses produce high-quality sound for online meetings.
“Xilica’s pricing structure is enterprise-ready, and highly competitive compared to many incumbent DSP brands,” said Assafiri. “That opens us to a large number of new business opportunities for professional conferencing solutions in the age of social distancing. We will also have a robust message around complete solutions for meeting spaces as enterprises resume normal business operations.”
Venuetech anticipates working closely with Xilica on various training and education initiatives for dealers, designers and systems integrators. In addition to offering online trainings and webinars in the near future, Venuetech will collaborate with Xilica for a comprehensive go-to-market program on the ground.