AdChoices & Cookies

Effective July 1, 2021

Xilica websites and applications use cookies, web beacons, device identifiers, IP addresses, and other similar technologies, to provide and secure Xilica websites and applications, remember log-in details, collect statistics to optimise functionality, collect information on user activity in response to email communications and related to white papers, documents and other assets made available through our websites and applications, and more generally to improve your user experience and deliver content tailored to your interests. Some of these tools are strictly necessary to provide Xilica websites and applications, while others are used to understand, tailor and improve your experience when using Xilica websites and applications.

Xilica also allows third-parties to use such tools on our websites and applications in order to understand how you interact with our websites and applications, to optimise our advertisements and marketing and to serve advertisements specific to your interests on other websites and applications you may visit or use. Xilica may use retargeting and behavioural advertising technologies to tailor those advertisements to your perceived interests based on information collected through cookies and other tracking technologies.

These technologies may also be used when you share information using a social media sharing button on our websites. The social network will record that you have done this and may use this information to send you targeted advertisements. The types of technology used by these companies and how they use the information is governed by their privacy policies.

When you enter your contact details on a web form on a Xilica website, in order to subscribe to a service, download a white paper or request information about Xilica’s products and services, your contact details may be stored in a cookie on your device. This information is then accessed on subsequent visits to Xilica websites, allowing us to track and record the sites you have visited and the links you have clicked, in order to better personalize your on-line experience, and future Xilica communications.

If you choose to receive marketing emails or newsletters from Xilica, we may track whether you’ve opened those messages and whether you’ve clicked on links contained within those messages, through the use of web beacons and personalized URLs embedded in these communications. This allows Xilica to better personalize future communications and limit these communications to subjects that are of interest to you.

If you are accessing our web sites or applications in countries of the European Union (EU), or countries where the EU regulations apply, you are given the choice to accept or refuse our use of non-essential cookies through a ‘cookie preference’ banner that appears on our website. 

If you block, turn off or otherwise reject certain tracking technologies, some web pages or user experiences may not display properly or you will not be able, for instance, to add items to your shopping cart, proceed to checkout, or use any website services that require you to sign in.

Xilica supports the Digital Advertising Alliance self-regulatory programme for digital advertising, and Xilica advertisements that are targeted to you will be identified by the AdChoices icon (www.youradchoices.com for more information). If you do not want your information to be used for targeted advertisements, you may opt-out by refusing all cookies on our site in the banner prompt. 

Additionally, some of our websites use cookies from Salesforce and its subsidiaries, for which use will be governed by the applicable Salesforce Privacy Policy. We recommend you review this if you are interested in additional detail.